We believe that every project we touch should be a win. Our growing track record says that we're headed in the right direction.
As part of our ongoing exploration & research projects, we ventured into designing and manufacturing our own line of fashion watches and went through the process of building a new visual identity from scratch.
See what we achieved with limited time and budget.
The Veylar concept came by chance during a casual discussion about timepieces.
From a napkin sketch, we found the visual hook we wanted for Veylar - the idea of a continous striped element running through the design. Because our idea was so clear, we were able to create our mark and logo very quickly. With the concept locked, our next task was to figure out how to turn our concept into reality.
Faced with something we had never done before, we refused to be intimidated and quickly went into learning-mode.
Our final double-stripe V logo mark design
We soon learned that finding a manufacturer was not the hard part.
Working directly with a manufacturer, we dove deep into learning about how and what a brand needs to do to develop a real-world product. Taking nearly over a year of back-and-forth; trial and error; change in design; materials; processes; we finally got to the stage of being ready to hit the big button and go into mass-production.
Working directly with a manufacturer, we dove deep into learning about how and what a brand needs to do to develop a physical product.
Spread of our final prototype components
With Veylar's product on its' way, we began working on photography direction.
Establishing the brand as having a bold, striking attitude, we wanted a lot of contrast in the imagery. Shots would have a centralised model offset against a contrasting background.
Using a very limited lighting and gear set up, we were able to achieve solid results.
For the website, we needed awesome shots of Veylar's actual products.
Again, using very limited equipment and budget, we rigged up a simple shot setup to capture the Veylar range in all its' variations. We then post-processed these assets in Photoshop and created templates that allowed us to produce consistent images. The templates also gave us the flexibility for future variations - we could customise colours/size and finishes as to not require a new shoot.
Even though we had a limited setup, clever processing of assets gave us a lot of flexibility and high quality results.
We looked at packaging to ensure a pleasant unboxing experience for Veylar's customers.
With limited budget remaining, we focused our efforts on adding relatively low-cost but value-bringing details like sticker seals on the boxes, as well as warranty cards.
By focusing on value-add items only, we were able to raise Veylar's packaging to an acceptable quality without affecting the budget and being efficient with our resources.
Limited time and money meant we needed to find a time and cost effective eCommerce solution.
Although it would have been great to design and develop Veylar's online store from scratch, we were under time and budget constraints and needed to get the product out onto market within 2 weeks. Because of this limiting factor, we researched into a variety of customisable eCommerce stores, eventually settling with Squarespace's service due to its' ease of use and tasteful basic layouts.
Using a Squarespace template, we customised heavily during the 2 weeks leading up to Veylar's launch and were able to get up and running quickly.
Focused on learning, the Veylar project gave us insights we did not have before.
By taking on a physical product development project combined with branding as well as marketing, we learned a huge amount for ourselves - but most importantly, gained valuable insights into a client's perspective.
These insights help us understand our client's needs and expectations for when we help them launch their products in the future.